At Floor Coverings International White Bear Lake, we love to bring you creative insight and perspectives from some of the world’s most successful design bloggers. Our latest interview features the amazingly talented interior design journalist Holly Marder of Avenue Lifestyle. You can follow Holly on Facebook, Pinterest, Twitter, and Instagram.
Please tell us a little about yourself.
I am an interior designer, stylist and photographer based in The Netherlands. I style and shoot interiors for magazines across Europe and love capturing peoples homes through words and images. Aside from capturing gorgeous homes, I also create gorgeous homes, working on projects both small and large scale.
Why did you decide to start a blog? What do you enjoy about blogging?
Avenue Lifestyle is the place I come to unite my two great loves: style and the written word. All of the work that I do as a designer, stylist and photographer comes together on the blog. I do my best to produce my own, original content and create a mix of topics so there’s always something different to read and that makes it fun for me too. The blog has been a big motivator for me in my work but also personally on a creative level. It has allowed me to have a platform in which to grow, share and create which in turn has boosted my business significantly.
How would you describe your design style?
My aesthetic can be described as organic, natural, light and feminine and has references to my South African childhood and upbringing, the laid back Australian culture where I spent my youth, but has a European sensibility to it too. My style is a brand aesthetic I have developed over the course of the last five years and is woven in to all that I do and all I present on my blog. It is perhaps this aesthetic that sets my blog apart from others – consistency in style is something that is tricky to maintain but I think my readers always know that they can expect the same look and feel each time.
Where do you find most of your inspiration?
I find a lot of inspiration in nature – colour, texture, shape. I read design books, magazines and scroll Pinterest. When I travel, I set aside time to capture the sights around me with my camera. There is so much inspiration to be found, you just have to be receptive to it.
Tell us about a recent project you’re proud of.
I have been working a project near Amsterdam that is looking really great. It’s fresh and contemporary with a boho vibe and I am proud of the progress we have made. Below, links to two spaces I have wrapped up so far.